The challenge given to us from the company Wayfair: How can Wayfair create a system that leverages these employee skillsets to offer pro-bono consultation for URM-owned businesses? Won Audience Award at the MIT Sloan 2022 Hackathon.

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Our Key Goals:

• Allow small businesses to build trust between themselves and with the company to USE the program 

• Create a platform to connect these individuals

• Create incentive for Wayfair employees to willingly offer their skills

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My Key Contributions:​

• conducting phone/in-person interviews and research to understand the needs of our customers -- Wayfair AND small business owners

• wrote marketing materials intentionally, crafting a story of our design for the intended audience (including competition pitch)